Handshakes4U Social Community | Animated Explainer Video

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Overview

Handshakes4U reached out to TS Media Group with an idea for a website explainer video. Handshakes is a robust social community, and was looking for a way to describe the platform with an all-in-one digital video to go on the homepage of the Handshakes website. After discussing the requirements, TS Media Group determined that a 45-second animated explainer with a professional voiceover was the best solution.

The video grabbed user’s attention with entertaining elements while also increasing retention with multiple layers of educational content easily viewable in the form of a digital video. 

What is Handshakes4U?

Handshakes4U is a new social community with an innovative affiliates/points program where users can earn valuable rewards by referring friends and being active in the Handshakes4U community.Features include groups, pages, blogs, marketplace, video conferencing, and sortable news feed. Handshakes4U is completely free to use.

Determining the Best Solution

Handshakes4U was in need of a website landing page video to grab users’ attention and succinctly explain everything necessary to know about using the social community. Most animated explainer videos are 30 or 60 seconds long. For this project, however, we opted for 45 seconds in order to leave 15 seconds at the end of the video for interchangeable testimonials and reviews of Handshakes4U.

Why We Chose Animation

Handshakes4U is an online platform with a large and evolving list of features. With that in mind, we determined that a custom-designed, animated video would be the most visually appealing way to showcase the platform, compared to most website explainers that cut and trim screen recordings taken from the live website (which is continuously changing). 

Animation also gives TS Media Group much more customizability — we can create characters, dialogue, and various visual elements. We also recreated the appearance of the “My Profile” page from Handshakes4U with animated graphics to show the same basic structure without revealing any real personal information. Then, we individually highlighted each of the platform’s most popular features. The animation ended with a call to action to visit the Handshakes4U social community. All digital resources needed for this animation were produced remotely, making for an outstanding return on investment.

Project Duration

From start to finish, the animated Handshakes4U explainer video project was to the client in 10 days. At TS Media Group, we understand the importance of delivering on schedule, and we will always prioritize and execute on agreed-upon deadlines.

Share Your Story With a Digital Video

Do you have a story to tell? TS Media Group prides ourselves on helping clients across the State of Missouri reach KPIs with Digital Video. Ready to get started? Click Here!


Coconuts Caribbean Beach Bar & Grill | Promo Video

What is Coconuts?

Coconuts Caribbean Bar & Grill is located on Lake of the Ozarks in Missouri. It is the ideal weekend party spot for adults (and family spot during the week/weekend pending your area!).

This Lake of the Ozarks Missouri hotspot is a must for adults looking to let loose and have some fun! Coconuts has a live DJ, a swim up bar, and a variety of pool/drinking games that’s ideal for a fun night! TS Media Group utilized digital video to show off just how entertaining Coconuts is, especially when the party starts!

How TS Media Group Helped?

We worked with Coconuts to create a high-quality digital video to capture the vibe and share the atmosphere. TS Media Group captured the nightlife at Coconuts along with the personalities of the bartenders.

We focused our shots on emphasizing the nightlife, focusing on capturing the music, the dancing, the pool party, and more. Through the use of slow-motion video and enticing audio, we were able to capture the essence of what to expect during a fun weekend at Lake of the Ozarks in Missouri. Visitors can enjoy Coconuts’s pool, drinks, live DJ, and rave-like atmosphere!

Additionally, we wanted to focus our video production on not only the guests having a blast but also the staff! So, we opted to show some clips of the bartenders dancing and singing with the crowd. It was important to Coconuts that those watching the video understand that they’re all about fun and entertainment. The swim up bar is considered one of the key features at Coconuts so we homed in on that feature by showing the guests enjoying drinks and interacting with the bartenders!

Our goal was to focus the video production at Coconuts towards adults looking for a place to escape the chaos that life sometimes brings. Coconuts provides an environment to let loose, party, and have some fun!

Why is Digital Video Important in Marketing?

Digital video marketing provides an element that traditional marketing doesn’t supply. With traditional marketing, potential customers are primarily reading reviews, website bios, and getting word of mouth recommendations. It can be difficult to feel the experience of an attraction like Coconuts simply through words, or even photographs. Photographs are still images, so they only show one snapshot in time, and words…well they’re up to the interpretation of the reader.

Digital video provides a clear picture of what guests will get if they visit Coconuts Caribbean Bar & Grill at the Lake of the Ozarks. Video promotes the atmosphere and a felling, and that’s what people want to experience! Cinematic video that tells a story is the best way to share a vibe and experience, regardless of your industry, product, or project!

Share Your Story With a Digital Video

Do you have a story to tell? TS Media Group prides ourselves on helping clients across the State of Missouri reach KPIs with Digital Video. Ready to get started? Click Here!

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